7 Social Media Tips for Supply Chain Leaders
- 1 October 2020
- Written by: Donald Fomby
- Category: Supply Chain
We live in the age of social media. So why don’t we find a way to benefit from that in the supply chain world?
As a supply chain professional, you can use social media networks to build a personal brand, position yourself as a thought leader, and raise the company’s profile. Growing your online presence, you can grab the clients’ and suppliers’ attention and take your business to the next level.
Do you wonder what steps you should take to get the most out of your social media activity? Here are seven tips for you.
Choose the right platform
Before you join any of social media networks, ask yourself the following questions:
- What type of content do I want to create (long articles, short news updates, visual content)?
- What message do I want to deliver?
- Who is my target audience? Who will consume my content?
- Which of social media platforms is the most popular among my target audience?
Depending on your answers, you can choose one or two platforms:
- Choose Twitter if you lack time to write long articles and create comprehensive visual content.
- Join YouTube if you are ready to create video content.
- Pick LinkedIn if you’re going to share long-reads and communicate with the experts in the field.
- Join Instagram if you target Millennials and Generation Z.
- Choose Facebook if you want to reach out to a wider audience.
Do you want more people to follow your account? Find a way to add value to your audience. Share expert tips, cover industry news, and express your opinion on supply-chain-related topics that resonate with your followers.
Don’t try to steal someone else’s content or provide general information about how supply chain management works. Think about specific concerns your followers have and try to address them. What are the current interests of your followers? What are your followers tweeting about? What kind of information are they looking for online?
When creating content, focus on your followers, their needs and concerns. It will help you boost your efforts and increase organic reach.
Use high-quality visuals
As you probably know, 90% of information transmitted to the brain is visual. Even though you create remarkable textual content, you should also use visuals: photos, videos, infographics, charts, memes, etc.
The good news is that you don’t need to be a professional photographer or graphic artist to create quality visual content. You can use visual editors that have a user-friendly drag-and-drop interface or get help from freelance content creators.
Diana Adjadj, a freelance writer at TrustMyPaper and expert in personal brand building, recommends: “In case if you have intentions to become the best micro-blogger in your niche, you should invest in a professional photoshoot. Well-taken photos will contribute to your image and make your account more visually appealing.”
Figure out how to use hashtags, mentions, and tags
Do you want your social media posts to get noticed? Find out how tags, mentions, and hashtags work. It will help you to beat the algorithm and get your posts to the top of the users’ feed.
Some people believe that they should use as many hashtags as possible. However, statics show that the optimal number of hashtags per post is the following:
- Twitter – 1-2 hashtags
- Facebook – 1-2 hashtags
- YouTube – 1-3 hashtags
- Instagram – 4-9 hashtags
- LinkedIn – 1-2 hashtags
You can use various types of hashtags:
- Niche hashtags: #SupplyChain #procurement #logistics
- Your own branded hashtag: #MelAboutSupplyChain
- If you publish the post on behalf of your company, you can also use your company’s hashtags: #Walmart #WalmartSupplyChain
Choose the right tone of voice and decide on writing style
What tone of voice appeals to your target audience: formal or informal, friendly or playful, educational or entertaining? When it comes to social media, you don’t have to stick to formal norms. If your target audience prefers a friendly tone of voice, feel free to use it in your writing.
Also, you should consider the relevance of using professional terms. Angela Baker, an expert in writing services, explains: “If you write posts for your colleagues, people with vast experience in supply chain management, you can use industry-specific jargon. But if you create content for your clients or newbies in the field, you should explain everything in simple words.”
Proofread, proofread, and proofread
Some people wrongly believe that it’s okay to make typos and grammar mistakes on social media. Well, if you are a sixteen years old student who is commenting on the best friend’s post, you shouldn’t worry about the improper comma use. But if you are an adult, a supply chain leader at a well-known company, you cannot ignore grammar rules.
You should proofread every article and every caption you write. Even more, you should check your comments and direct messages for mistakes. You can do it manually, or use proofreading services like ClassyEssay and SupremeDissertations or AI-powered tools like Grammarly.
Why it’s so important? A person with poor grammar skills has little chances to become a thought leader. If you want to demonstrate that you are the best expert in your niche, you should strive for excellence in everything you do, including writing.
Start a conversation
Social media is a perfect place to reach out to your target audience and discuss relevant topics. Your task is to write posts that encourage conversation and boosts interactions.
At the end of every caption, you should add a relevant call to action. You can ask your followers to answer a specific question, tag a colleague, or share the post with co-workers. The more people will interact with your content, the faster you will grow your following and gain the status of a thought leader.
As for today, not that many supply chain leaders are focused on growing their social media presence – you have just a few competitors in your niche.
Start your micro-blog today, and you will achieve great success in the coming year. You will give the world a reason to remember your name and will excel in your career.